Could Social Media make a difference?

With all opinion polls now banned while voting continues across India, we look at other interesting topics in relation to the Lok Sabha elections. Some will be serious and some will be fun!

This will unquestionably be considered the first social media election. Many Politicians, such as Modi and Shashi Tharoor, have millions of twitter followers each. With the electorate being increasingly young, every parties presence online will become increasingly important. Recently, the Internet and Mobile Association of India estimated that a well-executed social media campaign could swing 3-4% of votes.

Unfortunately, for those of us who like a little fun, it may mean officials will become more versed in social media and topics such as cloud computing. We will see less of the likes of Vishwa Bandhu!

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